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    <description>Plain-English guides for UK clinics and salons: WhatsApp, bookings, no-shows and the rules around them. Short, honest, no jargon.</description>
    <language>en-GB</language>
    <lastBuildDate>Fri, 23 Oct 2026 09:00:00 GMT</lastBuildDate>
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      <title>Yes, you can keep your WhatsApp number.</title>
      <link>https://purpleluna.co.uk/notes/keep-your-whatsapp-number/</link>
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      <pubDate>Fri, 23 Oct 2026 09:00:00 GMT</pubDate>
      <description>Keep your WhatsApp Business number when Luna answers for you. Same number, same chats, your phone still works. What moves, what changes, how to undo it.</description>
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      <title>Can your clinic's WhatsApp tell someone the price of Botox?</title>
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      <pubDate>Mon, 28 Sep 2026 09:00:00 GMT</pubDate>
      <description>Botox is prescription-only. UK ad rules probably allow a one-to-one reply, but WhatsApp bans promoting prescription drugs. A careful reply to paste.</description>
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      <title>What an AI receptionist actually does, and what it doesn't.</title>
      <link>https://purpleluna.co.uk/notes/what-an-ai-receptionist-actually-does/</link>
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      <pubDate>Tue, 11 Aug 2026 09:00:00 GMT</pubDate>
      <description>What an AI WhatsApp receptionist genuinely does (24/7 replies, booking, rescheduling, FAQs, greeting returning clients by name), and where it should hand to a human.</description>
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      <title>A front desk now costs £30k a year.</title>
      <link>https://purpleluna.co.uk/notes/what-a-front-desk-costs/</link>
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      <pubDate>Sun, 09 Aug 2026 09:00:00 GMT</pubDate>
      <description>The real 2026 cost of a UK salon receptionist: the £12.71 wage floor, 15% employer NIC and pension stack to about £30k. Cover the job without it.</description>
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      <title>WhatsApp Business: app, API or Cloud API, what a salon actually needs.</title>
      <link>https://purpleluna.co.uk/notes/whatsapp-business-app-vs-api/</link>
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      <pubDate>Fri, 07 Aug 2026 09:00:00 GMT</pubDate>
      <description>The free app, the API, the Cloud API: what each can and can't do for salon booking, and the minimum you need to book on WhatsApp 24/7.</description>
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      <title>They didn't cancel. They just didn't come.</title>
      <link>https://purpleluna.co.uk/notes/they-didnt-cancel/</link>
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      <pubDate>Wed, 05 Aug 2026 09:00:00 GMT</pubDate>
      <description>No-shows are friction, not bad clients. Yes, UK salon deposits are legal if fair, but catching the reschedule refills the slot faster than any fee.</description>
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      <title>Is letting AI answer your WhatsApp even legal?</title>
      <link>https://purpleluna.co.uk/notes/is-it-legal-to-let-ai-answer/</link>
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      <pubDate>Mon, 03 Aug 2026 09:00:00 GMT</pubDate>
      <description>Is AI auto-reply on WhatsApp legal in the UK? Answering a customer who messaged you first is the easy case. GDPR and PECR, without the fear.</description>
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      <title>You did the work. They took the cut.</title>
      <link>https://purpleluna.co.uk/notes/the-cut-they-take/</link>
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      <pubDate>Fri, 03 Jul 2026 09:00:00 GMT</pubDate>
      <description>Some booking apps take 20–35% of the new clients they send you. The honest breakdown of subscription vs commission pricing, and why a flat fee keeps more of what you earned.</description>
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      <title>She won't message back tomorrow.</title>
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      <pubDate>Thu, 28 May 2026 09:00:00 GMT</pubDate>
      <description>What happens to the WhatsApps you don't see after closing time. The honest version, without invented numbers. Just what every salon owner already knows.</description>
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