Compare · pricing
What a UK AI receptionist actually costs.
The pricing models nobody explains, and the fees that hide inside a tempting monthly number. So you can weigh any quote clearly, whether that's ours or someone else's.
The four ways you'll be charged
Two AI receptionists can advertise the same headline price and cost wildly different amounts by the end of the month. The difference is almost always the model, not the tool. Here are the four you'll meet.
Flat monthly
One predictable fee, whatever the month brings. Easy to budget. Luna works this way.
Per-minute / metered
A base fee plus a minute or credit allowance, then overage on top. Cheap when quiet, unpredictable when busy, which is exactly when you're leaning on it.
Platform add-on
Bolted onto booking software you already pay for, often quoted before VAT and charged per location. Only makes sense if you're already on that platform.
Quote only
No price on the site. You book a sales call to find out. Common at the premium end. Fine, but you can't compare it, and you can't try it tonight.
Six questions before you sign
The real monthly cost hides in the answers to these. Ask them of any AI receptionist, us included.
Is there a per-minute or per-call meter?
A flat-looking headline can hide overage once you pass an allowance. Ask what a genuinely busy month costs, not a quiet one.
Is the price shown before or after VAT?
Some quote ex VAT, so the real figure is a fifth higher than the number on the page.
Is it priced per location?
Multi-site pricing is sometimes per branch, not per business, so two rooms can mean two subscriptions.
Is there a setup or onboarding fee?
A tempting monthly can carry a one-off install cost that doesn't show until the sales call.
Is it tied to another platform?
Some only work if you keep paying for their booking software underneath. Leave the platform and the receptionist goes with it.
Can I try it before a sales call?
If the price is quote-only, you're committing before you've heard it work. You should be able to test it first.
Where Luna sits
£69 a month, one flat fee.
- One price whatever the month brings. A busy week doesn't cost you more, which is when a receptionist earns its keep.
- No per-minute overage, no credit top-ups, no platform surcharge, no setup fee.
- The price is on the page. You can try Luna on WhatsApp right now, no sales call, no card.
Your turn
See it before you spend a penny.
Drop your number and Luna opens in WhatsApp. No signup, no card. The best way to judge the price is to use it.
No sign-up. She opens in WhatsApp and replies in seconds. We’ll never spam you.
Common questions
How much does an AI receptionist cost in the UK?
As of 2026, UK AI receptionists span a wide range, from budget voice-only tools to premium clinic systems. What moves the number most is the pricing model, not the quality: flat monthly, per-minute metered, a platform add-on, or quote-only. Purple Luna is a flat £69 a month, with no per-minute meter.
Why do some AI receptionists hide their price?
Usually because pricing is tailored to call volume, or because they sell through a demo call. There's nothing wrong with it, but it means you can't compare or try before committing. We publish our price because we think you should be able to.
Is a cheaper voice-only receptionist better value?
If all you need is missed calls answered and a booking link texted, a budget voice tool can be great value, and we'll say so. Luna is for businesses whose customers message rather than call: the whole booking, reschedule and reminder happens in one WhatsApp thread.
Are there extra fees on top of £69?
£69 is the flat monthly price for the WhatsApp receptionist: no per-minute overage, no credit top-ups, no setup fee, no platform surcharge. Prices are in pounds sterling, and if any VAT applies we show it clearly before you pay rather than spring it on you later.
Ready when you are
Try the flat one before you compare another quote.
Message Luna on WhatsApp, no signup. If she's not right for you, we'll happily point you to who is.