A front desk now costs £30k a year.

A full-time salon receptionist in the UK now costs somewhere close to £30,000 a year, once you stack the April 2026 wage floor, employer National Insurance and the pension on top of the wage itself. Not the salary you agree at interview: the fully-loaded cost of keeping the seat filled. For a single chair or a two-room studio, that isn't a hire. It's a second rent.

Start with the wage floor, because it does most of the damage. From April 2026 the National Living Wage is £12.71 an hour. Government policy, not our figure. Full-time, that's a base of roughly £24,800 before you've paid a penny of the extras. And the extras are where owners get caught out.

Then the on-costs stack. Employer National Insurance runs at 15% on wages above the £5,000 secondary threshold. Call it another £3,000 on that salary. Auto-enrolment pension adds the employer's minimum on top. Then holiday cover, sick cover, the training weeks, the recruitment ad, the kit at the desk. None of it is optional, and none of it shows up in the hourly rate you quote.

Run it on your own numbers and the shape holds: a £24,800-ish base, roughly £3,000 in employer NIC, a pension contribution, and a fistful of smaller costs, landing somewhere around £30k. Treat that as an illustration, not a quote; your hours, your cover and your rota will move it. The point isn't the exact total. It's that the number you say out loud at interview is the smallest part of what you actually sign.

You're not hiring a salary. You're signing a five-figure standing order.

And here's the part nobody costs properly. Even at £30k, the desk goes home. It doesn't answer the message at nine on a Tuesday (are you open Sunday? need a fix before a wedding) and it takes its own fortnight off in August when you're slammed. You're paying five figures for cover that stops the moment the shutter comes down.

So separate the salary from the job. For most salons the job is two things: answering fast, and getting the booking into the diary. That's where a front desk actually earns its keep. The rest of a good receptionist is real, but it isn't what you're short of at nine on a Tuesday night.

That's the gap we built Luna for. She lives on WhatsApp, where your clients already are. She answers in seconds, books and reschedules, knows your regulars and your prices, and hands over to you when something needs a human. A flat monthly fee: £99 + VAT. She won't replace a great receptionist on the floor. She covers the part of that £30k job you're actually losing money on.

None of this is a reason not to hire. A full desk in a busy multi-chair salon can pay for itself twice over. It's a reason to be honest about the number before you commit to it, because the wage floor and the on-costs only travel one way, and a single chair can't carry a second rent.

Want to see the answering-and-booking part handled without the salary? Try Luna on the salons page. Message her like one of your clients and see if you can catch her out. Running something that isn't quite a salon? We build custom agents too. Or read the rest of the blog.