Privacy
How we handle your data.
Plain English. UK GDPR-aligned. Last updated 28 May 2026.
We don't collect data we don't need. We don't track you. We don't set cookies. We don't sell anything. If you email us, we read it and reply. That's the whole story.
Who we are
Purple Luna is a small AI studio in Brighton, UK. We build practical AI agents for service businesses. The studio is a sole trader run by Sam Erpik.
If you need to talk to a real person about your data, email hello@purpleluna.co.uk. That address goes straight to a human.
What we hold
If you email hello@purpleluna.co.uk, we keep:
- Your name and email address (whatever's in the From header).
- The contents of your email and our reply.
- Any attachments you send.
If you fill in a sign-up form (for example our founding round): your name, business name, trade, and email. That goes to our forms inbox and to us by email — nothing more.
That's it. No analytics, no tracking pixels, no fingerprinting, no third-party scripts on this site.
Why we hold it
So we can reply to you. So we can remember the conversation if you come back in a fortnight and pick up where we left off. Legal basis: legitimate interest in running a small business that replies to its own customers.
Where it lives
Your email is stored inside Google Workspace (Google Ireland Limited acts as our data processor under Google's standard data-protection terms).
This website is hosted by Netlify, Inc. Netlify serves the static files and nothing more — there is no analytics installed.
The source code lives on GitHub in a private repository.
No data of yours sits anywhere else. We don't share anything with advertisers, brokers, or anyone you didn't email.
How long we keep it
Forever, unless you ask us to delete it. We don't run automatic deletion — honest, a quiet inbox is easier to manage than a busy purge schedule.
Ask and it's gone the same day.
Your rights under UK GDPR
You can ask us to:
- Show you everything we hold on you.
- Correct anything that's wrong.
- Delete it all.
- Take it elsewhere (we'll send you what we have).
- Stop us using it.
Email hello@purpleluna.co.uk and we'll handle it within a week. Usually within a day.
If you think we've handled this badly, you can complain to the Information Commissioner's Office at ico.org.uk. We'd much rather you complained to us first.
Cookies
We don't set any. We don't use analytics, marketing pixels, or third-party fonts. The whole site loads from us.
If we ever add anything that sets a cookie, we'll update this page and tell you on the homepage too.
When we update this page
If we change anything material, we update this page and the “last updated” date at the top. We don't silently backdate.
Any concerns?
Talk to a real person.
Privacy questions go to the same inbox as everything else. Replied to by us, not a bot.